Working with Visit Wales

Yes. Follow Visit Wales on:

• facebook.com/visitwales
• instagram.com/visitwales
• tiktok.com/@visitwales
• pinterest.co.uk/visitwales
• youtube.com/visitwales

You can tag us in your photos and videos or use #VisitWales and #FeelTheHwyl when sharing your experiences. We may feature selected content across our social channels or on our Wall of Hwyl. However, using our hashtags or tagging Visit Wales does not guarantee that your content will be shared.

Our social media channels are managed in line with the Welsh Government's social media guidelines and house rules.

We work with a range of content creators across social media and YouTube to showcase the best of Wales through our Ar Gyfer Cymru | Created For Wales programme.

We support creators in sharing stories about Wales, highlighting our landscapes and culture, attractions, food and unique experiences. We may also promote creator content through Visit Wales channels to help reach new audiences.

If you’re passionate about Cymru and have a story to share, we’d love to hear from you, contact us by email. 

Please note that, due to the volume of enquiries we receive, we're unable to respond to every request. If an opportunity is relevant to an upcoming campaign, we'll contact creators directly.

Paid partnership work with Visit Wales must follow Welsh Government procurement rules. Opportunities are advertised through Sell2Wales, and some work is delivered through our appointed agencies. 

We already have agencies in place for SEO, outreach and related digital marketing activity, so we do not require additional services in these areas.

There are several partnership and engagement opportunities for tourism businesses. More information on these can be found on our dedicated industry website.

We regularly feature stories, experiences and destinations from across Wales. Our editorial content is developed to provide a balanced representation of Wales and reflect what visitors are looking for. It is written by both our in-house team and independent travel writers.

If you're a writer interested in working with us, contact us via email to find out more about our commissioning process.

Contacting us does not guarantee that content will be commissioned or published.

We’re always interested in seeing great content that showcases Cymru. If you have photos or videos you’d like to share with us, you can tag @VisitWales or use #VisitWales or #Feelthehwyl on social media. We reshare content where we can. 

We may also work with photographers, videographers and other content creators on specific editorial content and marketing campaigns. If we’d like to use your content on our website or other channels, we’ll discuss permissions and usage with you.

Can’t find the image you need, or have a question about image use, licensing or brand guidelines? Contact image support team for help.

Our dedicated Industry website provides information about how tourism business owners can get involved with our latest campaigns and events, and information about engagement and collaboration opportunities.

VisitWales.com includes searchable product listings for accommodation, attractions, activities and events. Depending on the type of business, you may need to meet specific criteria before being listed. Full guidance is available on the Visit Wales Industry website.

The requirements vary depending on the type of business:

• Accommodation businesses must be accredited through Visit Wales or the AA.
• Attractions are encouraged to participate in the Visitor Attraction Quality Scheme.
• Activity providers may need assurance through the Visit Wales Adventure Activity Assurance Scheme.
• Events must meet the Visit Wales Events Criteria.

Find full details on the Visit Wales Industry website.

To add a new tourism product listing or update an existing listing, visit the Visit Wales product listing guidance on the Visit Wales Industry website. You'll find information about eligibility, managing your listing and submitting updates.

Food and drink businesses are not included in Visit Wales tourism product listings. However, they may be considered for inclusion in editorial content where relevant and at the discretion of the content team. Businesses should have a Food Hygiene Rating of 4 or 5.

Businesses working with the travel trade and business events sectors can benefit from opportunities through Travel Trade Wales and Meet In Wales.

For more information about Travel Trade Wales, TXGB and other B2B opportunities, contact Travel Trade Wales or Meet in Wales 

Yes. We encourage tourism businesses and partners to use Visit Wales campaign themes across their own channels. This helps create a consistent message and amplifies the promotion of Wales to potential visitors.

You can use the themes in website content, social media activity and destination marketing campaigns. The Cymru Wales brand team prepares specific toolkits for key campaigns or events. These curated resources of assets are made available for partners to use in support of our key activities and may include images, video content and campaign guidelines.

By working together and sharing the same toolkits and assets, we can present strong, consistent messages about Wales and increase the impact of our collective marketing activity.